DRM’ed books? WTF?!?

Ten Lessons in Innovation from Amazon’s Kindle wasn’t much of an interesting read for me. What caught my attention was comment #3

I’m also not a huge fan of the idea of DRM on books.

Wait. Most pundits agree that DRM may be bad for the music industry yet here comes Amazon and starts adding DRM on books.

I know that Amazon had to figure out a way to protect the authors’ content from being freely distributed but why do I get the feeling that this is going to bite Amazon’s butt later?

I may be wrong.We’ll see.