Happiness in business

Lewis Green has given me something to think about if I’m ever going to go into another venture (this time I’ll do it by myself).The premise is that Americans (and perhaps other people as well) want to have business experiences that will make them happy. Green defines “happiness’ in his book Lead With Your Heart as:

1. Business is people-centered. People come before profit in every instance.
2. Its values talk to making the world a better place to live and work.
3. Business understands the wants, needs, and desires of it employees and its customers.
4. It creates products, services, value, prices, and most important, experiences that meet or exceed people’s wants, needs, and desires.

I hope I’ll have these four things etched in my mind the next time.